InSphero
InSphero
Rositsa Hadzhipetrova / Head of Marketing
Why Arthur Peter?
InSphero chose to partner with Arthur Peter to craft a targeted marketing strategy that clearly and convincingly positions their groundbreaking 3D cell culture technology within the biotechnology and pharmaceutical industries. With his extensive experience in the pharma sector, Arthur brings a deep understanding of the industry’s complex needs and demands. Through strategic storytelling and scientifically grounded content, Arthur successfully communicated the unique advantages of InSphero’s technology, building trust among key decision-makers.Using a mix of informative blog posts, whitepapers, and targeted LinkedIn campaigns, the strategy effectively reached the audience that values the impact and efficiency of InSphero’s 3D cell culture models. Interactive webinars and presentations enabled direct engagement, showcasing practical applications and fostering a strong community of interest around InSphero’s innovations.
Learnings and Future Directions
The campaign highlighted the critical importance of specialized content and personalized outreach in the scientific and pharmaceutical sectors. Moving forward, InSphero plans to deepen this collaboration, expanding engagement with innovative formats like virtual lab tours and partnerships with industry leaders to broaden the reach of their 3D cell culture models and strengthen trust in their technology.
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